“We have had the pleasure of working with Chris Armstrong for more than a decade, and while her photographs speak beautifully for themselves, it is the thoughtfulness and integrity of her process that have made our relationship with her so valuable.
When I first approached Chris, I was coming from a difficult experience with another photographer. We had invested a significant amount as a small business, yet encountered problems with the photographs and with how they were being accepted by different sales platforms. More discouragingly, our concerns were not taken seriously. I therefore came to Chris feeling cautious and uncertain.
Chris took the time to listen carefully and understand not only what we needed, but also what I was trying to envision. Drawing on her familiarity with the fair trade sector through her work with Ten Thousand Villages, she understood both our products and the realities of operating a small, mission-driven business.
What became a real game changer was her suggestion that we develop a consistent photography template for each product category. Together, we agreed on the types of images each category would require, the overall visual approach, and the costs involved. This created clarity, consistency, and trust from the beginning. Chris followed through on everything we discussed and has continued to bring that same level of precision and reliability to our work over the years.
Chris is exacting about the quality of her work, but she is also approachable, patient, and deeply understanding. Some of our products are especially difficult to photograph, and she has always worked hard to represent them as accurately and authentically as possible. On more than one occasion, even years after completing a shoot, she has revisited an older product while photographing newer pieces and made an effort to improve or rework an image because she believed it could better reflect the product.
I have tremendous respect for Chris’s technical skill and artistic eye, but equally for the humanity she brings to her work. She understands the concerns, limitations, and aspirations of a small business and is able to work within that context without ever compromising her standards.
Our website is, in many ways, a testament to Chris’s work. With the exception of a small number of images supplied by customers or partners, the photography across our site is overwhelmingly hers.
I wholeheartedly recommend Chris to anyone looking for a photographer who combines exceptional talent with professionalism, thoughtfulness, honesty, and genuine care for her clients.”